There’s an interesting analysis showing that most people who haven’t gone on a date in the last year aren’t trying. Guys think dating is hard—too hard on balance for many guys in terms of effort vs. payout at first glance, especially when compared with the experience most women have on online dating (OLD). I’m sure the grandfathers and great-grandfathers of Gen Z, who fought in World War II, will agree about how hard dating is. Your ancestors fought mastodons; you are afraid of asking a girl out. Meanwhile,